How to have a conversation about vaccines

Where Are They At?

Not everyone who hasn't been vaccinated is "anti-vaccine." People are in different places, and each place needs a different kind of conversation.

“Remember: People move between these stages. Someone who says “it’s not for me” today might come back with questions in six months. That’s why keeping the relationship matters more than winning the argument.”

  • They haven't really thought about it. Maybe it hasn't come up, or it just hasn't felt relevant to them.

    What helps:

    - A gentle, no-pressure mention: "I got my flu jablast week"

    - Don't push. Just plant a seed.

    Wearing your Vaccine Savvy t-shirt might be all it takes to start a conversation naturally.

  • They've thought about it but they have questions or worries. This is the most common group — and the most open to conversation.

    What helps:

    - Ask what's making them unsure: "What's on your mind about it?"

    - Listen without judging

    - Share your own experience: "I felt the same way, and then I..."

    - Offer a link to a trusted source if they want to read more

  • They're basically on board but something practical is getting in the way — time, knowing how to book, not knowing what's available.

    What helps:

    - Practical support: "Want me to send you the NHS booking link?"

    - Offer to go together: "I'm going next week — want to come?"

    Remove the hassle, not the hesitancy

  • They've made up their mind, at least for now.

    ‍What helps:

    - Respect their decision. Pushing harder will push them away.

    - Keep the relationship: "I respect that. If you ever want to chat about it, I'm always here."

    - Don't argue. The door stays open because you didn't force it.

Next: Why might someone say no?